FAQ
Direct answers before we begin.
How Cliff supports connected responsibilities, what setup involves and how your information and authority remain under your control.
Cliff & Co / FAQ
Understanding Cliff
What does Cliff actually do?
Cliff is an AI operating system designed to prepare work, coordinate authorised actions and keep exceptions and outcomes visible across ongoing responsibilities. Those responsibilities share information and decisions, so important work can be carried forward with clear ownership.
What is an AI operating system?
It is software designed to coordinate ongoing business responsibilities, carrying information, approved rules and evidence between related workflows. It is not a replacement for a computer's operating system. Cliff is designed to work with supported business systems while your organisation retains authority.
What do you mean by a responsibility?
A responsibility is ongoing work with a clear owner, agreed rules and an outcome to achieve. Receivables, procurement and logistics are examples. They often depend on each other: resolving an overdue invoice may require delivery evidence from logistics and a commercial decision from sales. Cliff is designed to keep that context and the next authorised action connected.
How is Cliff different from an automation, copilot or standalone AI agent?
A standalone tool usually assists with or automates one task. Cliff connects related work across systems and people, carries the operating context forward and keeps authority, exceptions and completion visible.
Onboarding and fit
Where does Cliff begin?
Start with one valuable responsibility and a measurable outcome. An Operating Review establishes fit, then we agree the supported workflow, systems and permissions. The review is a focused conversation about the software, rather than a separate organisation-wide audit.
How long does initial onboarding take?
Timing depends on the supported workflow, systems, information quality and approval requirements. We agree the scope, setup stages and timing after the initial review.
Can we sign up and activate Cliff ourselves?
Setup is currently guided rather than instant self-service. We confirm the available capabilities, information sources, permissions and implementation scope with your team before activation.
Do we need to replace our existing systems?
Usually not. Cliff is designed to work across the software and information an organisation already relies on. Any proposed system change is considered separately and only where it supports the agreed outcome.
Can Cliff expand into other workflows?
Yes. Once the first workflow is operating reliably, Cliff can expand carefully into related work where the operating context, controls and measurable value support it.
Authority and governance
Does every action need a person to approve it?
The product model allows supported routine actions within permissions approved in advance. Material decisions, exceptions and work outside those boundaries require an authorised person. The exact actions available are confirmed for each workflow; inferred behaviour or access to information does not create authority.
How are approvals and exceptions handled?
Approval rules are defined around the organisation. Work requiring judgement is routed to the right person, unusual conditions are surfaced and the decision, rationale and resulting action can be recorded.
Can we see what Cliff has done?
The operating model is designed to preserve evidence of important actions, approvals, exceptions and outcomes. The exact record available depends on the workflow and systems involved.
Technology and ownership
Can Cliff integrate with our current software?
Cliff is designed to connect with existing systems where suitable interfaces and permissions are available. Integration feasibility, security and responsibility are assessed during scoping.
Is Cliff built separately for each customer?
Cliff's model is a common platform with reusable capabilities and organisation-specific configuration. The standard product is not a separate customer-owned version of the core software. Existing contractual commitments remain governed by their agreements.
Who operates and supports Cliff?
Cliff & Co maintains and improves the platform and provides customer support. Your organisation owns its business decisions and approves rules and permissions. The software is designed to carry out supported work within those boundaries, with exceptions directed to the appropriate people.
Data and AI
How do our SOPs and brand guidance inform Cliff?
Relevant procedures, brand guidance and authorised system information provide operating context. They do not automatically grant permission to act. Your people confirm material rules and permissions, and missing or conflicting information must be clarified. The sources and capabilities available for your workflow are confirmed during setup. This does not assume that every company procedure can be discovered or activated automatically.
Who owns an organisation’s information?
The organisation retains its rights in the information it provides. Cliff & Co handles that information only for agreed purposes, subject to the applicable client agreement and law.
Is customer information used to train general AI models?
Not without the customer’s express written agreement. Where third-party AI or cloud providers are used, their role, relevant controls and processing arrangements are considered as part of the service design and client terms.
Where is information processed?
This depends on the selected infrastructure, integrations and service providers. Material hosting and overseas-processing arrangements are identified during contracting so the organisation can assess them before substantive information is processed.
What happens to information when an engagement ends?
Return, retention and deletion requirements are agreed with the organisation and remain subject to legal, security, backup and record-keeping obligations.
Getting started
What types of organisations are suitable for Cliff?
Cliff is intended for organisations with valuable recurring work that crosses systems, teams or approval boundaries and where stronger preparation, coordination and visibility would create meaningful operating capacity.
What does Cliff need from our team?
We need access to the people who understand the work, the relevant process and system context, and the authorised owners who can confirm rules, exceptions and acceptable outcomes.
How do we start a conversation?
Contact Cliff & Co with the operating problem you want to improve. We will discuss the current workflow, where it slows down and whether an operating review is the appropriate next step.