CLIFF & CO / GROK
Find the fit.
Prepare the follow-up.
Turn regular research into a useful next step for your team.
Cliff vs Grok
Reviewed 24 October 2026
Choose Cliff when lead research needs a named next step. New enquiries are checked against Murray’s brief, with the evidence and an unsent follow-up returned for his review.
What you are choosing
A business teammate for recurring work and team handovers.
A broad assistant with research, connected tools and automations.
Where you talk
Teams, Slack, WhatsApp, email and Messages.
Grok on web and mobile, with supported email-triggered automations.
Regular work
Responsibilities with an owner, schedule and approval boundaries.
Scheduled automations and supported triggers using tools and skills.
Review & control
Inspect results in Work and standing instructions in Responsibilities.
Review automation results and control connected account permissions.
Connections
10,000+ tools across 3,000+ apps at launch.
Read and write connectors for business apps, plus custom MCP connections.
RESEARCH WITH A REASON TO ACT
November’s opening.
Today’s opportunity.
Matt’s opening date gives Murray a timely reason to follow up. Cliff supplies the evidence and draft; Murray decides what to send.
See research become a follow-up
